Secura is a suite of applets running on proprietary hardware: SwitchStream for video routing, Pulse for encrypted recording, Configure for access control, Maintenance for system administration, Dashboard for admin oversight. The app needed to work on large wall-mounted displays in control rooms and on tablets in the field.

I redesigned the full interface as one coherent system. Clear hierarchy, high contrast for operational environments, touch targets sized for gloved hands and stress conditions. Each applet had its own product icon, designed from scratch using retro broadcast equipment as reference material.

The enterprise push made a structural problem obvious. "Secura" covered everything without differentiating who it was for. A military procurement officer and a corporate IT director have different buying processes, different language, and different things they need to trust before they sign.

I proposed a dual-brand architecture: Command for defense, Director for enterprise. Same technology, same hardware, same certifications. Different market positioning, different copy, different visual identity for each. PESA could pursue both segments without confusing either.

I designed the full identity system for both brands alongside the SECURA product line, then rebuilt pesa.com with the CEO and COO directly involved throughout. Demo requests increased 40% in the quarter after launch.